Almost everyone in the world has used YouTube. Whether you need a recipe, want to catch up on an episode of your favorite show, or just want to browse and laugh, you can. It was only a matter of time before marketing teams started to exploit the massive popularity of this site.
Traditional marketing has changed, thanks to the Internet. The trick is to develop marketing campaigns that are cheaper, with wider appeal. Instead of hitting a tiny percentage of the population with a TV ad, why not let millions of people know what you are offering through YouTube?
Few of us actually realize the massive potential exposure of YouTube marketing. You no longer have to pay a huge fee for limited local exposure, because now anyone who is online can see your ad, regardless of where they are in the world. Your only limitation is yourself.
Are there any figures on YouTube usage? How would you like to market something to 720 million users a year? Such figures were impossible to imagine in the past.
These numbers speak volumes about the massive popularity of YouTube. YouTube is the third most popular website, next to Google and Facebook. These days, it has gotten even more popular and accessible since cell phones and smart phones can now easily access the Internet to watch their favorite YouTube video.
Viral videos are the best way to market a product or service through YouTube. The term viral video is now viral and not many people even now that it came from the word “virus”. This really is a fairly straight forward process - the aim is for the video to get shared and spread around the globe as quickly as possible.
A truly viral video is one that spreads so fast that it begins to self-replicate. There are funny videos and horribly unfunny videos that get passed around from one viewer to another and before the original source knows it, millions have viewed it. Many of the best viral videos are still being shared right now, and they do not look as if they will ever stop.
Marketing with this kind of foundation is not restricted to the Internet. It is called word-of-mouth marketing, which is definitely a precursor to viral marketing. Word-of-mouth happens when a product is so good that the user can’t help but tell people about it.
It is impossible to predict whether or not a video will go viral. Some of the biggest viral videos are the silliest ones. And conversely, some serious videos make it too.
Forecasting a video explosion is impossible. You may choose to use YouTube tips, but these are no more accurate than you guessing. Marketing is all about taking novel approaches to reach your target audience, and you have a better chance of doing this through YouTube.
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